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MYSON TURNS LEADS INTO SALES THROUGH SalesAchiever™
Myson, renowned for its radiators, towel warmers and convectors, is using
SalesAchiever™ software to successfully drive sales and improve business
relationships with merchants, installers, contractors and architects.
Says Tony Bennett, ICT Director at Myson Radiators, “We chose
SalesAchiever™ because it allows us to tie in with all new and live project leads
generated by ABI. It identifies contracts for us which we then go on and win- without this software we probably would not have even known about these
contracts, let alone win them.”
“Of course, ABI generates hundreds of leads a week across all sectors of the
construction industry, but only a handful of those are of interest to us. Before
we had SalesAchiever™ it was a case of our sales teams trawling through
hundreds of pieces of paper to eliminate the irrelevant projects. Now that we
have this software we can sort and filter the data in a matter of seconds, giving
the right leads to the right sales staff, ensuring there’s no wasted opportunities
and allowing them to pursue projects straightaway. It gives us a much more
structured approach to winning contracts.”
Myson’s sales team uses the software as an effective diary too, automatically
generating entries in the future to help them move forward with a project. “The
forecasting mechanism built into SalesAchiever™ means that it can spot if
there’s a problem with a particular customer or branch,” continues Tony Bennett.
“SalesAchiever™ alerts us to the issue so we can sort it immediately.”
SalesAchiever™ is the number one CRM (Customer Relationship
Management) software tool for the building industry. It enables businesses to
identify the key people in the project selling process that they should be
spending their time with, ensuring a win for the buyer as well as the software
user.
The software can be installed on all computers and maps the relationships
between contractors, sub-contractors and merchants with projects, tenders and
quotes, as well as monitoring competitor activity.
“All our sales and marketing teams use SalesAchiever™ and we couldn’t
live without it now,” Tony Bennett concludes.
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