The Preston based group also has offices in Manchester, and operates throughout the North West of England. Their 45 year history of quality work, and a focus on customer relations, has led to many referrals and repeat business with clients across both the public and the private sectors. Today this has developed into framework contracts and partnering arrangements with important clients, including Lancashire County Council, and also now with Cheshire County Council.
Modern schools for Local Education Authorities are a particularly strong example of Conlon’s portfolio. With a wide range of existing and potential clients, the company looks for their business and growth opportunities by negotiating high value works through pre-qualification and non competitive awards, together with investment in development opportunities throughout all sectors.
This means that they must keep a close track of market trends and their existing, and also their potential customers requirements. The traditional marketing database approach was obviously not capable of supporting Conlon’s continued growth in this way – so they decided to thoroughly evaluate the available CRM systems suitable for use in the construction market
Business Development manager, Ian Powell says “SalesAchiever™ CRM, the leading SalesAchiever™ was immediately very user friendly, and able to link and involve all departments – not just sales and marketing or business development, but also estimating, purchasing and accounts! We were very impressed with the minimal training required and the flexibility to adopt the new database to our particular requirements.” |
