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<title><![CDATA[The Changing Face of Specification]]></title>
<description><![CDATA[When I was first introduced to specification selling in the mid 1980’s it was a very simple process; you visited an architect or engineer, told him what to put on his drawings and in the fullness of ti]]></description>
<pubDate>Tue,  2 Aug 2011 17:53:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=100</link>
</item>
<item>
<title><![CDATA[Does your marketing effort get recognised?]]></title>
<description><![CDATA[Today I attended the Glenigan Breakfast Briefing when we were updated on the latest state of the construction market, infrastructure opportunities and what’s going on in government.]]></description>
<pubDate>Thu,  7 Jul 2011 12:28:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=99</link>
</item>
<item>
<title><![CDATA[Does your company support BIM]]></title>
<description><![CDATA[One of the popular words being used in the press this month is “BIM” or Building Information Modelling.]]></description>
<pubDate>Fri, 27 May 2011 17:14:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=98</link>
</item>
<item>
<title><![CDATA[Do you tell your customers how good you are?]]></title>
<description><![CDATA[Today, delivering high levels of customer service has become a key objective for most successful businesses, and quite right to.]]></description>
<pubDate>Wed, 27 Apr 2011 07:14:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=97</link>
</item>
<item>
<title><![CDATA[Just how Digital should you be?]]></title>
<description><![CDATA[This month I want to talk about using Social Media such as blogs, LinkedIn and Twitter to communicate with specifiers.]]></description>
<pubDate>Wed, 23 Mar 2011 15:38:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=96</link>
</item>
<item>
<title><![CDATA[Communicating with Architects]]></title>
<description><![CDATA[Last week I spoke at CIMCIG’s seminar, Communicating with Architects.]]></description>
<pubDate>Fri, 18 Feb 2011 09:21:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=95</link>
</item>
<item>
<title><![CDATA[January – An effective approach to the market?]]></title>
<description><![CDATA[If you are reading this it’s likely that you are involved in the process of specification selling, either as a manufacturer or supplier in a sales or marketing role.]]></description>
<pubDate>Mon, 17 Jan 2011 13:42:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=94</link>
</item>
<item>
<title><![CDATA[Is it worth specification selling?]]></title>
<description><![CDATA[For many years there has been discussion about the increasing influence of the contractor and if it is worth bothering with specification selling.]]></description>
<pubDate>Sat, 18 Dec 2010 17:39:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=92</link>
</item>
<item>
<title><![CDATA[Key Factors for Successful Specification]]></title>
<description><![CDATA[The fourth key skill is self management, using time effectively for maximum leverage.]]></description>
<pubDate>Thu, 18 Nov 2010 12:24:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=91</link>
</item>
<item>
<title><![CDATA[Key Factors for Successful Specification Selling – No. 3  Relationship Building]]></title>
<description><![CDATA[The third skill is relationship building.]]></description>
<pubDate>Wed, 20 Oct 2010 09:05:00 +0000</pubDate>
<link>http://www.salesachiever.com/blog/index.php?article=90</link>
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