Moeller Electric Limited are world leaders in industrial control and automation systems, and are rapidly establishing themselves in the UK power distribution market.

With a range of over 15,000 component products, sold by three different sales teams, mostly through a network of 200 electrical wholesalers, keeping track of who was buying what from where, and why, was a real challenge.

After an extensive evaluation of different CRM systems, SalesAchiever™ was selected for its intuitive ease of use and its ability to track projects involving many different companies, each with a different role to play in the purchasing decision such as specifiers, end users, panel builders, contractors and electrical wholesalers.

Within 12 months of implementation, this has become a key tool for the external and internal sales teams. By capturing their notes about customer contact, the system automatically produces their monthly reports and updates management on progress with significant projects.

The system is central to the sales engineer’s
working day, providing them with the latest sales data for each account, making it easy to request literature for their customers and offering a quick and professional quote building tool.

Though remotely based, the sales engineers synchronise their data using a fast VPN link. Many also synchronise their laptops with PDAs to suit their style of working.

Increased visibility of each other’s actions has improved communications between the different sales teams along with the internal staff, and enabled better sharing of leads and market information. 

SalesAchiever™ is equally central to the work of many office based staff.  The focus of promotional activity has shifted to more direct marketing, with more structured communication plans with wholesaler partners, and the ability to target offers to specific vertical market sectors. The effectiveness of these campaigns, as well as any advertising, is easily monitored as all literature requests are handled within the system, and the sales engineer is automatically prompted to follow these up.

Europe: +44 203 239 3369
North America: +1 800 915 3597
info@SalesAchiever™.com