Gatic is an acronym for Gas Air Tight Inspection Covers. Elkington Gatic have been designing and producing them in the UK since 1928, when Vivian Elkington developed the first ones for Shell Petroleum.


Elkington Gatic’s Slotdrain System Specified Worldwide

 


 

Today the company is part of the Alumasc Group and produces all types of access covers, manhole covers and surface water drainage products. These are specified and installed all over the world, particularly on major infrastructure and large construction projects.  Recent project successes include the Southampton Container Terminal, Hong Kong Airport, Glasgow Fort Retail Centre and the ‘More London’ redevelopment around the new GLC building at Tower bridge. The company’s key strategy is to make it easy for Engineers to specify and design with their systems, this they can do easily with Elkington Gatic’s specially developed software.  After an extensive evaluation of suitable CRM systems for the complex sales processes of the construction

industry,  SalesAchiever™ was selected and installed just over two years ago.

SalesAchiever™ is the leading CRM for the construction industry and it now acts as their central sales information and marketing hub, also importing and automatically filtering Barbour - ABI and other project sales leads. Today more than 50% of Elkington Gatic’s sales are from specified projects and Neil Wallace, Finance Director, says the biggest overall benefits from introducing SalesAchiever™ have been “improved margins and customer retention”. Mark Stanway, Marketing Manager adds that “we are still adding the capabilities of SalesAchiever™ CRM into our Sales Process – this is easy to do because the system is so flexible and modular”. 

 

Elkington Gatic’s Slotdrain at the ‘More London’ Development at
London Bridge

 
All types of sales leads are automatically filtered into the relevant market segments. This allows more targeted marketing and sales activities, with all relevant projects being identified. Then they can be monitored and tracked by the whole sales team at any time, through to achieving a successful sale. The latest development by the company is that they are now using the system to build and manage their e-marketing database, which is also proving to be a very cost effective application.
 
   

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Europe: +44 800 242 5119
North America: +1 800 915 3597
info@SalesAchiever™.com

www.gatic.com

Telephone: +44 (0)1304 203545

 

 
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