Fagerhult design and produce high end lighting and healthcare products, they were also forerunners in the development of energy saving systems, which made them market leaders in this field.  Their light fittings and luminaries are specified as technical products by leading architects, consulting engineers, interior designers and specialist lighting designers. Fagerhult’s buying customers are electrical contractors and wholesalers. However their end users include almost every type of company and building facility, including healthcare, commercial, residential, manufacturing, retail, sports and leisure complexes etc.

The data is then used for everything, from inviting clients to their unique Lighting Studio in Central London or to their CPD ‘Lighting Academy Tours’ around the country – to technical sales quotations, to taking the customers’ order and coordinating follow up services. 

A company wide pilot programme was designed to involve everyone, and ensure ownership by all departments.

The SalesAchiever™ software, the leading SalesAchiever™ software, was configured in a bespoke way to exactly match the business needs, whilst still being fully flexible for further developments and market requirements. A clear benefit and an important factor in Fagerhult’s decision process.

Today after two years, Managing Director, Paul Spicer says that SalesAchiever™ has given him and his whole organisation “a better understanding of our success, a focus in our sales activity and instant market analysis”.